According to research, over 50% of customers abandon the shopping cart before completing the purchases - and therefore before paying - making the checkout the most delicate process for an e-commerce.
Your business changes, and so should your website. When your website is no longer serving its purpose, it is time to consider a website renewal.
Accessibility refers to the concept of whether a product or service can be used by everyone - especially by people with disabilities, but not exclusively!
UX or User Experience plays a crucial role in building a solid rapport with the customer, that will last in time and evolve in a strong loyalty toward your product or service and ultimately your Brand.
On the web you are what your users see. Illustrations can be a powerful tool to differentiate your brand image from competitors and create engaging visual narratives.
Call to Action elements have a tremendous impact on the company conversions and are correctly considered as the most important element of your interface.
You’ll agree, never change a winning team. That’s true in web design as well: users prefer your website to work the same way as other websites they already know.
Understanding the Pareto Principle is useful for any company that wants to focus efforts on those actions and areas that will bring the most rewards.
The web is 95% typography. How do we make sure that everyone can read the content of our website?