10 Reasons for cart abandonment

According to research, over 50% of customers abandon the shopping cart before completing the purchases - and therefore before paying - making the checkout the most delicate process for an e-commerce.

Five signs that tell you it's time for a website renewal

Your business changes, and so should your website. When your website is no longer serving its purpose, it is time to consider a website renewal.

6 guidelines for accessible website design

Accessibility refers to the concept of whether a product or service can be used by everyone - especially by people with disabilities, but not exclusively!

Good UX practices for all businesses

UX or User Experience plays a crucial role in building a solid rapport with the customer, that will last in time and evolve in a strong loyalty toward your product or service and ultimately your Brand.

Creating a cohesive brand image through illustrations

On the web you are what your users see. Illustrations can be a powerful tool to differentiate your brand image from competitors and create engaging visual narratives.

CTA design tips and guidelines

Call to Action elements have a tremendous impact on the company conversions and are correctly considered as the most important element of your interface.

The principle of familiarity in UX design

You’ll agree, never change a winning team. That’s true in web design as well: users prefer your website to work the same way as other websites they already know.

The Pareto Principle in UX design

Understanding the Pareto Principle is useful for any company that wants to focus efforts on those actions and areas that will bring the most rewards.

Accessible web typography

The web is 95% typography. How do we make sure that everyone can read the content of our website?